10 February 2019

Commercial Bank launches exciting campaign to promote the commercial bank Qatar Masters

Doha, Qatar: Commercial Bank has launched an exciting and innovative campaign to promote the Commercial Bank Qatar Masters 2019. The campaign is focused on generating awareness about the event itself as well as on educating the public in Qatar about golf in the context of the Qatari culture. The Commercial Bank Qatar Masters 2019, which takes place from 7 to 10 March, is an annual golf tournament that is part of the European Tour. Many of the world’s top golfers compete on Doha Golf Club’s challenging desert-style championship course. Commercial Bank will act as the title sponsor of the tournament for the 14th year in a row. Commercial Bank’s campaign applies golfing terms to elements of Qatari culture and heritage in a bid to explain them to the Qatari public. The aim of the campaign is to encourage people in Qatar to gain a better understanding of golf as a sport, and therefore enjoy the Commercial Bank Qatar Masters event even more. As part of the event’s marketing communications, Commercial Bank is running a social media campaign that aims to elaborate on the many ‘masters’ that can be found at this year’s tournament – not only masters of golf, but also masters of dining, music, entertainment and more, bringing across the wide range of activities that complement golf. Hussein Ali Al Abdulla, EGM, Chief Marketing Officer, said: “The Commercial Bank Qatar Masters is one of the country’s premier sporting events that attracts a global TV audience and international visitors to Qatar. “What we wanted to do in this marketing campaign is encourage people in Qatar to learn more about the wonderful sport of golf. At Commercial Bank, we are committed to playing a role in driving participation in sport in Qatar, and we hope that our campaign will not only drive attendance to the Commercial Bank Qatar Masters, but have a lasting impact in inspiring people to pick up a club and give golf a try. “Everyone at Commercial Bank is looking forward to what will be another fantastic edition of this very special tournament, which supports Qatar’s national vision of being a world-class venue for sport, promoting healthy lifestyles, and bringing members of the Qatari community together.” Corporate Social Responsibility is an integral part of Commercial Bank’s business, in line with its support of the human development pillar of the Qatar National Vision 2030, which aims to promote a healthy population both physically and mentally. Commercial Bank’s wider sponsorship of the Commercial Bank Qatar Masters will enable the event to offer not only a world-class sporting tournament to visitors, but also a range of exciting hospitality and entertainment activities such as pop-up restaurants, music performances, and shopping areas. On the sides of the sporting action, the Commercial Bank Qatar Masters has become part of Qatar’s social fabric, offering a wonderful day out with family and friends in the beautiful surroundings of Doha Golf Club. For more information about the Commercial Bank Qatar Masters, please visit http://www.qatar-masters.com.